Which historical figure is often called the 'Father of Modern Advertising' for pioneering the use of psychology in marketing campaigns during the early 20th century?

Step back in time to explore one of the most pivotal moments in marketing history. Before the digital age, before television commercials, even before radio jingles, there was a revolutionary shift in how products were marketed to consumers. This historical marketing breakthrough changed how brands communicated with customers and established principles that marketers still use today. Test your knowledge of this transformative era in advertising history!

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Edward Bernays, who applied his uncle Sigmund Freud's psychological theories to influence public opinion and consumer behavior
P.T. Barnum, who developed sensational promotional tactics for his circus and museum attractions
Claude Hopkins, who introduced scientific advertising methods and coupon-based promotions
David Ogilvy, who created iconic campaigns for Rolls-Royce and Hathaway shirts