Which coffee chain's loyalty program became so culturally significant that it inspired a 'stars-based economy' and was parodied in a 2023 Saturday Night Live sketch called 'Rewards App'?

Customer loyalty programs have transformed how we interact with our favorite brands, but some have achieved near-cult status in pop culture. From exclusive merch drops to birthday freebies that spark social media frenzies, these programs have become lifestyle statements rather than mere point systems. Test your knowledge of the loyalty program that sparked a cultural phenomenon and changed how an entire industry approached customer retention.

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Starbucks Rewards
Dunkin' Rewards
Dutch Bros Dutch Rewards
Peet's Coffee Peetnik Rewards