Which groundbreaking augmented reality retail strategy did 'Hamilton' introduce in 2019 that revolutionized theater merchandise sales?

The performing arts industry has embraced innovative retail strategies to boost merchandise sales and enhance audience engagement. From Broadway shows to local theaters, merchandise has become a significant revenue stream and a way for audiences to take home a piece of the performance. Test your knowledge about the evolution of retail marketing in the performing arts world!

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Virtual costume try-on app allowing fans to see themselves in character costumes before purchasing replicas
Interactive playbill that unlocked exclusive content when scanned at merchandise stands
Pop-up AR photo booths that inserted customers into famous scenes from the musical
Digital collectible program that included AR historical footnotes about Alexander Hamilton