Which transportation company pioneered the 'dynamic pricing' model that adjusts fares in real-time based on demand, dramatically transforming retail pricing strategies across the entire industry?

The transportation industry has undergone significant digital transformation in how customers purchase travel services. From traditional travel agencies to mobile apps for ride-sharing and flight bookings, the customer journey has evolved dramatically. This poll tests your knowledge about how major transportation companies have adapted their retail strategies to meet changing consumer behaviors and expectations in the digital age.

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Uber
Southwest Airlines
Amtrak
Enterprise Rent-A-Car