Which celebrity's collaboration with Puma in 2018 helped revitalize the brand and reportedly generated $1 billion in sales within the first year?

Throughout retail history, celebrities have lent their names and images to various products. Some collaborations became legendary success stories while others failed spectacularly despite the star power behind them. This trivia question tests your knowledge of a particularly notable celebrity product partnership that defied expectations and changed the game for celebrity endorsements.

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Rihanna with her Fenty x Puma line
Kanye West with Yeezy x Puma collection
Selena Gomez with her Puma Signature Series
Dua Lipa with Puma Future Nostalgia line