Which gaming company pioneered the first widely successful AR retail app that allowed customers to virtually place and interact with life-sized game characters in their homes before purchase?

The gaming industry has been at the forefront of adopting augmented reality (AR) technology to create immersive retail experiences. From virtual try-ons for gaming merchandise to location-based gaming promotions in retail stores, AR is transforming how gamers shop and interact with products. Test your knowledge about a groundbreaking AR retail innovation that changed how gamers experience shopping for their favorite titles and merchandise.

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• Nintendo with 'Pokémon Home Preview'
• Epic Games with 'Fortnite Figure Viewer'
• Niantic with 'Pokémon GO AR Shopping'
• Microsoft with 'Minecraft Earth Store'

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