Which religious text publisher pioneered the first successful AR (Augmented Reality) marketing campaign that allowed users to virtually 'unlock' ancient scripture meanings by scanning physical pages?

In the digital age, religious publishers have embraced innovative marketing strategies to connect ancient wisdom with modern audiences. This poll tests your knowledge about a groundbreaking digital marketing campaign that transformed how sacred texts are promoted and distributed worldwide. The campaign in question combined traditional reverence with cutting-edge technology and created unprecedented engagement across diverse faith communities.

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Oxford University Press with their 'Living Scripture' campaign for the King James Bible
Penguin Random House with their 'Eternal Wisdom' promotion for the Bhagavad Gita
HarperCollins with their 'Divine Dimensions' campaign for the Quran
Simon & Schuster with their 'Sacred Visions' promotion for the Torah