Which global beauty brand was the first to feature henna art prominently in a mainstream Western advertising campaign, helping popularize this ancient cultural tradition internationally in the 1990s?

Cultural traditions and heritage have become powerful elements in modern product advertising. Brands increasingly tap into cultural symbols, festivals, and traditional arts to create deeper connections with consumers. This trivia explores a notable example of a brand that made history by embracing cultural traditions in its marketing strategy. Test your knowledge of how cultural elements have shaped memorable advertising campaigns!

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Body Shop with their 'Henna Hand Art' collection (1998)
L'Oréal with their 'World of Beauty' campaign (1996)
MAC Cosmetics with their 'Cultural Canvas' promotion (1999)
Revlon with their 'Traditional Beauty' series (1997)