Which company introduced the first modern frequent flyer loyalty program in 1981, revolutionizing customer retention strategies and inspiring countless retail loyalty programs that followed?

Test your knowledge of the fascinating history of retail loyalty programs! Long before digital apps and QR codes, companies were finding innovative ways to build customer loyalty and reward repeat purchases. This question explores a pivotal moment in loyalty program history that changed how retailers thought about customer retention and brand loyalty.

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American Airlines (AAdvantage)
Sears (Sears Club)
S&H Green Stamps
American Express (Membership Rewards)