Which Bible publisher first revolutionized religious publishing by introducing color-coded text editions that highlighted different themes and created a major marketing trend in the 1990s?

In the world of religious literature and philosophy, marketing strategies have evolved dramatically in recent decades. Publishers of sacred texts, theological works, and philosophical treatises have had to adapt to changing consumer behaviors while respecting tradition. This poll tests your knowledge about a groundbreaking marketing strategy that transformed how religious texts reach modern audiences.

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Zondervan with their NIV Rainbow Study Bible
Thomas Nelson with their NKJV Thematic Reference Edition
Tyndale House with their Living Colors Scripture Series
Oxford University Press with their Annotated Spectrum Bible