Which athlete signed what was considered the first lifetime endorsement deal with Nike, reportedly worth over $1 billion?

Celebrity endorsements have become a cornerstone of modern marketing strategy, with companies investing astronomical sums to secure the right famous face for their brand. These partnerships can transform market perception, drive consumer behavior, and create lasting brand associations. This trivia question explores one of the most financially significant endorsement deals in business history that redefined athlete marketing partnerships.

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LeBron James
Cristiano Ronaldo
Michael Jordan
Serena Williams