Which famous novel was initially positioned as an 'airport thriller' before being rebranded as literary fiction, ultimately winning the Man Booker Prize?

In the competitive world of publishing, successful authors and their works often benefit from strategic brand positioning. This positioning helps differentiate books in a crowded marketplace and attracts specific reader demographics. Test your knowledge about how famous literary works were positioned in the market and how these strategies contributed to their success or cultural impact.

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• The Life of Pi by Yann Martel
• The Da Vinci Code by Dan Brown
• Gone Girl by Gillian Flynn
• The Girl with the Dragon Tattoo by Stieg Larsson

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