Which early 20th century retail innovation is widely credited as the first structured customer loyalty program, forever changing how businesses approached customer retention?

The concept of customer loyalty has deep historical roots, evolving from simple trading relationships to sophisticated programs we know today. This poll explores a pivotal moment in retail history that fundamentally changed how businesses approached customer retention. Test your knowledge about the origins of structured loyalty programs and how they transformed retail strategy forever.

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S&H Green Stamps (1896), where customers collected stamps with purchases to redeem for merchandise from catalogs
Montgomery Ward's Preferred Customer Cards (1908), offering exclusive discounts to cardholders
Woolworth's Customer Appreciation Tokens (1915), providing metal tokens for future discounts
Macy's Star Rewards (1922), the first department store points-based membership program