Which wildlife conservation organization was the first to use an endangered animal species as its brand mascot?

Brand mascots have played a crucial role in wildlife conservation efforts for decades. These memorable characters not only create brand recognition but also help forge emotional connections between the public and endangered species. From WWF's iconic panda to lesser-known ambassadors, conservation mascots have helped raise awareness and funds for critical habitat protection and anti-poaching initiatives. Test your knowledge about these important wildlife conservation mascots that have shaped public perception and driven real-world conservation outcomes.

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World Wildlife Fund (WWF) with the giant panda in 1961
Wildlife Conservation Society (WCS) with the tiger in 1953
The Nature Conservancy with the bald eagle in 1965
International Union for Conservation of Nature (IUCN) with the rhinoceros in 1958