Which significant brand positioning shift did Guinness World Records implement in 2019 that completely transformed its business model?

The Guinness World Records brand has evolved significantly since its inception in 1955. This iconic brand has documented extraordinary achievements across the globe, but has also undergone fascinating transformations in its own marketing and visual identity. Test your knowledge about how this famous record-keeping authority has developed its product strategy and brand positioning throughout its history.

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They introduced an augmented reality app allowing users to attempt records virtually
They pivoted from primarily book publishing to a consultancy service for businesses seeking record-breaking marketing campaigns
They launched a subscription-based streaming service featuring record attempts filmed exclusively for the platform
They discontinued their annual book publication to focus entirely on digital record verification