Which author's 1997 book launch revolutionized publishing by including unprecedented midnight release parties, creating a template for future blockbuster book releases?

The publishing industry has seen many groundbreaking product launches that revolutionized how we consume literature. From innovative marketing campaigns to unexpected bestsellers, some book launches have become legendary in their own right. This trivia question explores one of the most remarkable product launches in literary history that forever changed how books are marketed and sold. Test your knowledge of publishing history!

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• J.K. Rowling with 'Harry Potter and the Philosopher's Stone'
• J.K. Rowling with 'Harry Potter and the Chamber of Secrets'
• Stephen King with 'The Green Mile' serial novel experiment
• Dan Brown with 'The Da Vinci Code' cryptographic marketing campaign

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