Which innovative pricing strategy was first implemented by 'The Producers' on Broadway in 2001, forever changing how premium theater tickets are priced?

The performing arts industry has seen significant innovations in ticket pricing strategies over the years. Broadway shows and major theater productions have implemented various approaches to maximize both accessibility and revenue. This trivia question focuses on a groundbreaking pricing strategy that changed how theater tickets are sold and priced across the industry.

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Dynamic Pricing (adjusting prices based on real-time demand)
Premium Pricing (introducing a new ultra-premium ticket category at $480, more than triple the normal top price)
Rush Tickets (selling discounted same-day tickets to increase accessibility)
Subscription Model (offering season packages with guaranteed seating)