Which streaming platform pioneered the 'X-Ray' feature that allows viewers to instantly shop for products seen in shows and purchase soundtracks while watching?

Major streaming platforms have expanded beyond just offering video content to enhance user engagement and revenue. Many have integrated e-commerce elements into their business models, creating new opportunities to monetize intellectual property and engage fans. This poll tests your knowledge about how film and television streaming services have incorporated e-commerce strategies into their platforms.

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• Amazon Prime Video
• Netflix Shop
• Disney+ with ShopDisney integration
• HBO Max Marketplace

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