Which digital marketing strategy has proven most effective for performing arts venues to increase merchandise sales after patrons have left the theater?

The performing arts industry has evolved significantly in how it markets and sells merchandise to patrons. From playbills to production-themed collectibles, theaters have become sophisticated retail operations. This trivia question explores modern digital marketing strategies that performing arts venues use to increase merchandise sales and create additional revenue streams beyond ticket sales. Test your knowledge of how the world of theater intersects with innovative retail marketing!

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Geofenced retargeting ads that activate when patrons are within 10 miles of the venue in the weeks following a performance
Post-show email campaigns with production photos that feature merchandise items used or worn by performers
QR codes on physical tickets that unlock exclusive merchandise when scanned during the performance intermission
Social media contests requiring patrons to create TikTok videos with purchased merchandise to win future tickets