When Netflix pivoted from DVD rentals to streaming in 2011-2013, which brand positioning strategy did they primarily adopt to differentiate themselves from traditional TV?

In today's competitive streaming landscape, major studios and tech companies are fighting for unique positions in consumers' minds. Each platform has crafted specific brand positioning to differentiate themselves from competitors. This positioning affects everything from content creation strategies to marketing campaigns and user interface design. Test your knowledge about how one major streaming service positioned itself during a critical transition period.

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Original content creation with full-season releases for binge-watching
Family-friendly content curation with weekly episode releases
Sports-focused programming with exclusive live event rights
Premium theatrical movie releases simultaneous with cinema