Which natural products company deliberately avoided using green in its primary logo/packaging to differentiate itself from competitors, instead choosing orange to represent energy and vitality?

Brand colors play a crucial role in how natural and eco-friendly products are perceived by consumers. In the competitive natural products industry, color psychology helps companies communicate their brand values instantly. From earth tones that suggest sustainability to vibrant greens that signal freshness, these visual choices are carefully designed to connect with environmentally conscious consumers. Test your knowledge about how major natural product brands use color to strengthen their market position!

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Burt's Bees
Tom's of Maine
Seventh Generation
Dr. Bronner's