Which innovative marketing strategy did McDonnell Douglas (later acquired by Boeing) use to successfully position the Apache helicopter against competitors in the 1980s?

Boeing's AH-64 Apache attack helicopter is one of the most recognizable military aircraft in history. Its development, branding, and marketing represent a fascinating case study in how defense contractors position their products to military clients. This poll tests your knowledge of how this iconic weapons system was branded and marketed to become a mainstay of modern military forces worldwide.

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They emphasized the Apache's superior 'day-night-adverse weather' capability with the slogan 'We Own The Night' - a brand position that revolutionized attack helicopter marketing
They pioneered 'experiential marketing' by creating a civilian-flyable demonstration version that military officials could personally test at trade shows
They used celebrity endorsements from famous military generals who appeared in print advertisements and television commercials
They implemented an early form of data analytics to target individual military procurement officers with personalized marketing materials