Which film franchise pioneered the modern movie-retail partnership model when its studio famously retained merchandise rights instead of taking a larger upfront fee, resulting in billions in retail sales?

Major film studios often form strategic retail partnerships to maximize merchandise revenue and brand exposure. These collaborations can make or break a film's commercial success beyond the box office. Test your knowledge about one of Hollywood's most significant retail partnerships that transformed movie merchandising forever.

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Jurassic Park (1993)
Batman (1989)