Which celebrity entrepreneur pioneered the 'drop' retail strategy that creates artificial scarcity by releasing limited product quantities at unannounced times?

Many celebrities have ventured beyond entertainment into the retail world, creating successful brands and innovative business models. These celebrity entrepreneurs have transformed how products are marketed, distributed, and consumed. Test your knowledge about famous people who have made significant impacts in the retail industry with their business ventures and revolutionary approaches to consumer products.

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Kylie Jenner with Kylie Cosmetics
Kanye West with Yeezy
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company