Which department store is credited with creating the first artistic holiday window displays in the 1870s, pioneering a retail tradition that continues today?

Before the digital age, retail brands had to find innovative ways to attract customers. One of the most influential developments in retail history was the artistic window display. These elaborate showcases transformed how products were marketed and created entirely new shopping experiences. Test your knowledge about this pivotal innovation in retail history that changed consumer culture forever.

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Macy's (New York)
Harrods (London)
Le Bon Marché (Paris)
Marshall Field's (Chicago)