Which iconic slogan did Nike introduce in 1988 that transformed the brand and was inspired by the last words of convicted murderer Gary Gilmore?

The sports industry has seen some of the most memorable advertising campaigns in marketing history. These campaigns have shaped how we perceive brands and often transcend the products themselves to become cultural phenomena. This trivia question tests your knowledge of one of the most influential marketing decisions in sports history that transformed a struggling brand into a global powerhouse.

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• Just Do It
• Impossible Is Nothing
• I Am What I Am
• Rule Yourself

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