Which innovative retail display technique was first widely adopted by major Broadway productions to increase merchandise sales by an average of 32% between 2018-2020?

The performing arts industry has embraced retail innovation to enhance audience experiences and boost merchandise sales. From ballet companies to Broadway shows, theaters have implemented various retail technologies and strategies to engage patrons beyond the performance. Test your knowledge about how the performing arts sector has revolutionized its retail approach in recent years!

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Digital holographic displays showing costume details and production elements
Scent-marketing systems releasing show-specific fragrances near merchandise areas
Augmented reality mirrors allowing patrons to virtually try on costume replicas
Interactive touchscreen walls displaying real-time merchandise popularity metrics