Which celebrity's beauty brand broke e-commerce records by selling $72 million worth of products within the first 48 hours of launch, pioneering a new social media-driven retail marketing strategy?

Many celebrities have ventured beyond entertainment into the retail world, launching brands that have transformed consumer behavior and marketing strategies. These famous entrepreneurs have introduced innovative omnichannel approaches and unique retail experiences that have disrupted traditional sales models. Test your knowledge about how these stars have influenced the retail landscape!

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)