Which retailer pioneered the concept of a paid subscription loyalty program that offers free shipping and other benefits, revolutionizing e-commerce customer retention?

Customer loyalty programs have evolved dramatically in the retail industry, becoming sophisticated tools for customer retention and data collection. The most successful programs go beyond simple point systems to create personalized experiences that drive repeat business. Test your knowledge about a groundbreaking loyalty innovation that changed how retailers think about customer retention.

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Amazon (Amazon Prime)
Walmart (Walmart+)
Target (Target Circle)
Best Buy (My Best Buy)