According to a 2020 study by System1 Group, what percentage increase in long-term brand growth potential do companies with mascots experience compared to those without?

Brand mascots have been powerful marketing tools for decades, creating memorable associations and driving consumer recognition. From Tony the Tiger to the Michelin Man, these characters have become cultural icons while boosting brand value. This trivia question explores how mascots impact consumer behavior and brand metrics. Test your knowledge about the business impact of these beloved brand characters!

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15% increase in long-term brand growth potential
37% increase in long-term brand growth potential
52% increase in long-term brand growth potential
8% increase in long-term brand growth potential