Which outdoor apparel company formed the first major brand collaboration with National Geographic to create the 'Protect the Facts' campaign focused on climate science education?

In the natural world sector, brand collaborations between commercial entities and environmental organizations have become increasingly common. These partnerships aim to promote conservation awareness while enhancing brand image through authentic sustainability messaging. This trivia question focuses on a groundbreaking collaboration that set a precedent for how companies could align with conservation efforts to reach environmentally conscious consumers while supporting real conservation initiatives.

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The North Face
Patagonia
Columbia Sportswear
REI Co-op