Which Broadway show pioneered the use of a digital lottery app that dramatically increased audience diversity and was subsequently adopted by numerous other productions?

The performing arts industry has undergone significant transformation in recent years, particularly in how productions market themselves and engage with audiences. Broadway shows especially have embraced sophisticated retail marketing strategies to survive in an increasingly competitive entertainment landscape. This poll tests your knowledge about a groundbreaking digital marketing initiative that changed how theater productions connect with potential ticket buyers.

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Hamilton
The Book of Mormon
Wicked
The Lion King