Which marketing strategy, first popularized by Netflix for their original content, revolutionized how TV shows are promoted and consumed in the streaming era?

The film and television industry has been dramatically transformed by streaming platforms and their innovative marketing approaches. One particular strategy revolutionized how content is promoted and consumed, setting a new standard for the entire industry. Test your knowledge about this game-changing marketing technique that altered how studios and streaming services promote their original content.

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The all-at-once season release model (binge-watching model)
Celebrity social media takeovers for show promotions
Interactive choose-your-own-adventure content formats
Algorithmic personalized trailers tailored to viewing history