Which major transportation company underwent a controversial rebrand in 2019 that replaced their iconic three-letter stacked logo with a simplified wordmark, citing the need for digital optimization?

The transportation industry has seen remarkable brand transformations over the decades, with companies evolving their visual identities to reflect changing markets, technological advancements, and shifting consumer preferences. From airlines to automotive manufacturers, these brand identity evolutions tell stories of innovation, market positioning, and corporate strategy. Test your knowledge of a significant brand evolution in the transportation sector!

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