Which groundbreaking marketing strategy was used for the 1986 launch of 'The Phantom of the Opera' that became a standard practice for major theatrical productions?

The performing arts industry relies on innovative marketing and product launches to attract audiences and create buzz around new productions. From Broadway shows to ballet companies, how these artistic products are introduced to the public can make or break their success. Test your knowledge about a famous product launch in the performing arts world that revolutionized how theatrical productions are marketed globally.

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The iconic half-mask logo created years before the show opened, building anticipation through mysterious advertising with no show details
The first-ever use of digital ticketing and virtual reality previews allowing potential audience members to experience scenes before buying tickets
A reality TV competition show where contestants competed to win roles in the production, aired internationally before opening night
Free full-length streaming of the show for 24 hours, creating word-of-mouth buzz before transitioning to paid tickets