Which streaming service underwent a major product packaging redesign in 2019 that replaced their iconic red background with colorful, content-specific gradient artwork?

In 2019, as streaming platforms multiplied and competition intensified, one major service undertook a complete product packaging redesign that became a case study in visual brand differentiation. This redesign affected both their digital interface and physical media products, and represented one of the most significant visual overhauls in the streaming industry. Test your knowledge about this pivotal moment in entertainment product strategy!

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Netflix
Hulu
Amazon Prime Video
HBO Max