Which innovative metric did Nike first implement in 2018 to measure the effectiveness of their athlete endorsements beyond traditional social media engagement?

Athletic endorsements have evolved dramatically in the digital age. Modern sports marketing now leverages data analytics, social media metrics, and engagement patterns to maximize ROI on athlete partnerships. This poll tests your knowledge about how sports retailers and brands are using advanced metrics to guide their endorsement strategies in the increasingly data-driven sports marketplace.

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Purchase Attribution Tracking (PAT) - directly connecting social post views to purchase conversions
Sentiment Intelligence Quotient (SIQ) - measuring emotional responses to athlete content
Cross-Channel Resonance Score (CCRS) - tracking how endorsements perform across different platforms
Demographic Alignment Index (DAI) - matching athlete demographics to target customer segments