Which viral marketing challenge involved celebrities and everyday people dumping ice water over their heads, becoming one of the most successful social media campaigns in history?

In 2014, a simple marketing campaign became a global phenomenon, raising over $220 million for a medical cause. This campaign demonstrated how social media could transform charitable giving, creating a template for viral marketing that brands still try to replicate today. Test your knowledge of this groundbreaking campaign that blended pop culture, social media, and philanthropy in an unprecedented way.

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• The Ice Bucket Challenge (ALS Association)
• The Mannequin Challenge (Black Lives Matter)
• The Cinnamon Challenge (Feeding America)
• The Harlem Shake Challenge (UNICEF)

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