Which famous literary mascot, created in 1935, was specifically designed to encourage children's interest in reading and has since appeared on over 1 billion books worldwide?

In the world of literature, brand mascots and endorsements have played crucial roles in marketing books and promoting reading. From famous author signatures becoming branding elements to publishing house mascots that have stood the test of time, literary marketing has its own fascinating history. Test your knowledge about the intersection of literature and branding with this challenging question!

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• The Very Hungry Caterpillar
• Penguin Books' Penguin
• The Scholastic Book Fair Dragon
• Oxford University Press's Oxford Owl

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