Which innovative marketing strategy helped 'Hamilton' become a cultural phenomenon and revolutionized Broadway ticket sales?

The performing arts industry relies on effective marketing strategies to fill seats and create buzz around productions. From Broadway shows to local theater companies, marketing approaches have evolved dramatically in the digital age. This trivia question tests your knowledge about a groundbreaking digital marketing strategy that revolutionized audience engagement for a major theatrical production. Can you identify the innovative approach that changed the game?

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#Ham4Ham lottery - offering $10 front-row seats through digital lottery system with live pre-show performances streamed on social media
Releasing a complete filmed version of the show on streaming platforms before the Broadway run ended
Implementing a 'pay-what-you-can' pricing model for all Tuesday performances to increase accessibility
Creating exclusive backstage VR experiences purchasable as NFTs that unlocked special ticket access