Which major sports apparel brand first introduced 'Volt' (a fluorescent yellow-green) as a signature color, making their products highly visible during televised sporting events?

Colors play a crucial role in sports brand identity, affecting consumer perception, brand recognition, and even athlete performance. The strategic use of specific colors in sports branding can evoke powerful emotional responses and create lasting impressions. This poll tests your knowledge about a fascinating color choice in sports branding history that broke traditional norms and created a distinctive competitive advantage.

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Nike (introduced prominently during the 2012 London Olympics)
Under Armour (launched with their 'Highlight' cleat collection in 2011)
Adidas (unveiled as part of their 'TechFit' line in 2010)
Puma (featured in their 'evoSPEED' series beginning in 2013)