Which gaming collaboration broke records in 2020 by hosting a virtual concert that attracted over 12.3 million concurrent players, revolutionizing in-game events?

The gaming industry has seen some groundbreaking brand collaborations that have transformed virtual worlds and created unique player experiences. These partnerships have redefined gaming monetization, expanded audience reach, and created cultural phenomena. Test your knowledge about one of the most innovative brand collaborations that changed how we think about in-game experiences and cross-promotional marketing in the gaming world.

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