Which military recruitment campaign is credited with creating the first modern branded character mascot in advertising history?

Throughout history, military recruitment campaigns have evolved dramatically, using innovative marketing strategies to attract volunteers and conscripts. From patriotic posters of World Wars to sophisticated digital campaigns of today, military marketing has often pioneered techniques later adopted by the commercial sector. Test your knowledge about some of the most influential and groundbreaking military recruitment campaigns that shaped military history and modern marketing practices.

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Uncle Sam's 'I Want YOU' (USA, 1917)
Lord Kitchener's 'Your Country Needs YOU' (UK, 1914)
Marine Corps' 'Teufel Hunden' (Devil Dogs) campaign (USA, 1918)
Soviet Red Army's 'Motherland Calls' campaign (USSR, 1941)