Which telescope brand famously increased customer retention by introducing their 'Stars for Life' program that offers lifetime software updates and star chart access?

The astronomy industry has seen remarkable product innovations and marketing strategies that have revolutionized how people engage with the cosmos. From telescope brands that have become household names to astronomical apps that have transformed stargazing, the business of astronomy has fascinating stories of brand loyalty and consumer behavior. Test your knowledge about the commercial side of our celestial fascination!

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher