Which innovative marketing strategy first allowed amateur astronomers to 'test drive' high-end telescopes before purchase, revolutionizing the astronomy equipment industry in the 1990s?

In the competitive world of astronomy equipment and telescope manufacturing, marketing innovations have shaped how consumers engage with the stars. This trivia question explores a groundbreaking marketing strategy that revolutionized how amateur astronomers purchase their equipment. Test your knowledge of astronomy product history and the innovative approaches that made space observation more accessible to enthusiasts worldwide.

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The Celestron Star Parties program, where potential buyers could attend guided viewing events with professional-grade equipment before committing to a purchase
Meade's Virtual Observatory, an early computer simulation program that mimicked the viewing experience of different telescope models
Orion Telescopes' Constellation Club, a subscription service that let users borrow different telescopes monthly
The Sky-Watcher Home Trial, which shipped telescopes directly to consumers with a 30-day money-back guarantee if they weren't satisfied