Which wildlife conservation organization was the first to launch a major e-commerce platform selling sustainably-sourced products with 100% of profits going directly to animal protection?

The digital marketplace has transformed how conservation organizations fund their wildlife protection efforts. E-commerce platforms dedicated to wildlife conservation have created innovative ways to connect consumers with animal protection initiatives worldwide. Test your knowledge about these digital conservation retail trends and discover how online shopping is helping save endangered species.

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World Wildlife Fund (WWF) with their 'WWF Market' in 1995
The Wildlife Conservation Society (WCS) with 'WildLifeStyle' in 2001
Conservation International with 'EarthMarket' in 1997
The Nature Conservancy with 'NaturalSelections' in 1999