Which Broadway musical's 2015 advertising campaign pioneered the use of interactive digital billboards that responded to pedestrians' movements in Times Square?

The performing arts industry has embraced technology in remarkable ways to market shows and engage audiences. One particular advertising campaign transformed how Broadway productions connect with potential theatergoers through digital innovation. Test your knowledge about this groundbreaking marketing strategy that changed the performing arts landscape and set new standards for theatrical promotion.

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Hamilton
The Lion King
Wicked
The Book of Mormon