Which famous brand slogan was created in 1988 after an advertising executive was inspired by the last words of murderer Gary Gilmore before his execution: 'Let's do it'?

Brand slogans become part of our cultural vocabulary, but do you know the stories behind them? This trivia explores the fascinating origin of one of pop culture's most enduring taglines. Test your knowledge about how these memorable phrases came to be and shaped consumer perceptions for generations. The right answer might surprise even marketing aficionados!

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• Nike's 'Just Do It'
• Apple's 'Think Different'
• McDonald's 'I'm Lovin' It'
• Adidas' 'Impossible Is Nothing'

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