Which pricing strategy deliberately uses prices ending in .99 or .95 to create the perception that a product is less expensive than it actually is?

Pricing strategies are a fascinating blend of psychology, economics, and marketing savvy. Companies invest significant resources to determine the optimal price points that maximize both sales and profitability. This trivia question explores one of the most influential psychological pricing tactics that has shaped modern retail. Test your knowledge about how subtle pricing decisions can significantly impact consumer perception and purchasing behavior!

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