Which iconic retail logo, created in 1962, pioneered the concept of 'kinetic identity' where the logo itself could move and change while remaining recognizable?

Throughout history, visual branding has evolved dramatically as retailers sought to distinguish themselves in increasingly competitive markets. From simple text-based signage to sophisticated visual identities, logo design has been a fascinating reflection of changing retail strategies and consumer psychology. Test your knowledge about a pivotal moment in retail logo history that changed how businesses approached visual branding forever.

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• The CBS 'eye' logo by William Golden
• The Woolmark logo by Franco Grignani
• The Chase Manhattan Bank logo by Tom Geismar
• The London Underground roundel by Edward Johnston

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